ISBN 978-93-5437-000-7 — Essentials of Creativity and Innovation

By Dr. Vivek S.A. & Dr. Babu B.

A five-lesson guide to creative thinking written for managers and quality professionals: mind-mapping and thinking styles, idea-generation techniques (brainstorming, nominal group, Delphi, SCAMPER), measuring and sustaining a creative climate, and applying creativity across product, process, service and strategy.